Awareness (Only) Campaigns Are Not Effective
1. Learn how to transform you awareness campaign into a behavior change campaign
2. Understand how the Socio-ecological model and stages of change can influence your work
3. Walk away with a sample campaign to model yours after
In a world where information is at our fingertips, how do we rise above the noise and influence the behaviors we want. In this session, learn how to move from awareness only campaigns, to campaigns that influence your audience to act in ways which better help themselves and their communities.