The Power of Collaboration + Storytelling: A case study on Hopeful Horizons
1. Participants will learn how to incorporate their data into their communications.
2. Participants will learn about the merger process + positive outcomes.
3. Participants will discuss brand strategy and think through how it applies to their role in an organization.
The goal of every nonprofit is to fulfill their mission. As a nonprofit grows, new opportunities are presented to elevate an organization’s impact and work toward reaching its goal. In the case of Hopeful Horizons, two independent, successful nonprofits came together to better serve the local community and end abuse. This session will look at the strategy behind a nonprofit merger, the importance of incorporating data into the communication, storytelling + branding strategies and talk through the power of collaborative communication. This session aims to provide attendees with steps to incorporate partnerships, data and strategy into their communications in order to expand an organization’s influence and move people to action. Communication is timeless and in today’s world it is important to have a strategy in place to get noticed. Attendees will be given practical steps they can begin to immediately implement at their organization to improve outcomes.