Building the Donor Pipeline
We celebrate the mega-donor and the consecutive donor, but are we paying enough attention to our mid-level donors? The donor pyramid has been replaced by the hourglass or sombrero as the number of major (what do you call these? Major? Leadership? Four to low five-figure) gift donors shrink. To build the donor pipeline we need to address the roadblocks to mid-level giving and implement an evidence-based strategy for success. Sponsored by Association of Fundraising Professionals Central South Carolina Chapter.