Do your fundraising practices reflect racial and cultural bias?
Building strong donor centric relationships leads to impactful giving for our missions. So why are so many of us focused on wealth screens, capacity scores and evidence of giving to others? Are our own, hidden biases, limiting our success? Are we neglecting the very donors who can transform our mission? Let’s review recent articles and research that discuss topics such as the “American Charitable Bequest Demographics”, “Giving Black”, “Religion and Secular Giving”, “Legacy Giving and Race”, “Black vs White Giving Differences” and “Gender Giving Across Racial Groups”. This session will review what we know and how we can use this knowledge for better fundraising practices?
Learn effective strategies to build strong sustainable funding within the economic, cultural or racial make-up of your donors.