The Four Pillars of Donor Relations
Lynne Wester’s first book, The Four Pillars of Donor Relations, addressed the fundamentals of building a best-in-class donor relations shop. In this session, Lynne focuses specifically on the four pillars of donor communications: Gratitude, Impact, Persuasion, and Information. How do you write communications that donors want to read? Who is your audience and what are you trying to convey? Don’t try to be all things to all people, but target your message to ensure it resonates with your intended demographic.