SC's Nonprofit Summit is brought to you by Together SC | MARCH 7 • 8 • 9, 2023 | COLUMBIA

The Solution to Donor Retention

07 Mar 2023
9:45 am-10:45 am
Carolina Ballroom FG

The Solution to Donor Retention

Session Objectives:

  1. Learn how to track your donor retention rates.
  2. Develop creative stewardship strategies.
  3. Swap best practices examples.
  4. Use journey mapping as a tool to frame messaging to donors.

Session Audience:

Director of Development, MGO, and Executive Director related roles

Session Description:

Stewardship: the Solution to Donor Retention – Donor retention data has been dismal for years. But there is a simple solution. Let’s take a deep dive into the causes and the solutions with a keen eye for solid donor stewardship. The #1 way to capitalize on your philanthropic potential is to overcome poor donor retention rates. Only 45.5% of donors are giving more than once to the same organization, a rate that continues to decline. Stop bleeding $1.25 costs to obtain $1 from a new donor, and keep the donors you have.

Learn about changing donor relations concerns relative to donor retention; discuss the factors that led to this challenge and their impact; learn what you should be measuring and how; consider some current examples; exchange real-time ideas; reframe you’re messaging to better appeal to repeat donors, and consider ways to gather and use data for decision-making. Because we know that nearly a third of all giving occurs from Giving Tuesday through year-end, with 11% in the final three days of the year, these focus points provide a year-long emphasis on donor cultivation and retention by starting now to beat the year-end scramble.