The Solution to Donor Retention
- Learn how to track your donor retention rates.
- Develop creative stewardship strategies.
- Swap best practices examples.
- Use journey mapping as a tool to frame messaging to donors.
Director of Development, MGO, and Executive Director related roles
Stewardship: the Solution to Donor Retention – Donor retention data has been dismal for years. But there is a simple solution. Let’s take a deep dive into the causes and the solutions with a keen eye for solid donor stewardship. The #1 way to capitalize on your philanthropic potential is to overcome poor donor retention rates. Only 45.5% of donors are giving more than once to the same organization, a rate that continues to decline. Stop bleeding $1.25 costs to obtain $1 from a new donor, and keep the donors you have.
Learn about changing donor relations concerns relative to donor retention; discuss the factors that led to this challenge and their impact; learn what you should be measuring and how; consider some current examples; exchange real-time ideas; reframe you’re messaging to better appeal to repeat donors, and consider ways to gather and use data for decision-making. Because we know that nearly a third of all giving occurs from Giving Tuesday through year-end, with 11% in the final three days of the year, these focus points provide a year-long emphasis on donor cultivation and retention by starting now to beat the year-end scramble.