In a career spanning more than thirty years, Bruce is one of the few executives in the industry to have worked in the not-for-profit, public, and for-profit health sectors, as well as having since 1993 been immersed in the rise and evolution of integrated health systems to include health insurance operations.
Bruce has served in CEO capacity for the past twelve years, and for the past 10 years as CEO of Apella Health & Spartanburg Regional Healthcare System in South Carolina.
Bruce has received many awards, including the Whitney M. Young, Jr. Humanitarian Award by the Urban League of the Upstate and the Spartanburg Area Chamber of Commerce’s Chairman’s Award for co-leading the area’s economic ten-year strategic development plan. He has always been active and involved in the community, serving as a high school baseball coach, church volunteer, and weekend home builder for local charities.
Bruce graduated from the University of La Verne with an undergraduate degree in Healthcare Administration, a master’s degree in Business Administration from the University of Colorado, and is completing his master’s degree in Gerontology from the University of Southern California.
Bruce has also spoken extensively on behalf of the National Cancer Institute on disparities in cancer care, is actively building one of the first multi-disciplinary cancer centers in the country, and co-founded and chairs the 175-hospital and growing cancer network, Guardian Research Network (GRN). GRN’s core mission is to bring novel bedside therapies to cancer patients in real-time through big data science application.
Bruce’s prior accomplishments include the nation’s first tele-ICU adoption, winner of the AHA Quest for Quality Award, and co-development of the first shared prostate biorepository for proteomic research. Under Bruce’s leadership, he has helped lead systems to significant reputational gains in safety, quality, and innovation while maintaining fiscal health.